This is where the rubber meets the road. You know where you stand. You know what needs to get done. And you know how you’re going to do it. Now it’s time to eliminate the gap between a good plan and a good job before it appears.

During this phase, we’ll execute the full brand program, ensuring performance by addressing questions such as:

• What resources do I have to ensure that program materialsare executed competently?
• How can I maintain guidelines and standards once we kick-off?
• How about when our engagement with Brand Extract ends?
• Who’s going to coordinate all of this? How?
• How do I keep product elements on time and within budget?
• Who can help champion the Brand internally? Externally?

This phase not only unleashes your new program, but also nets creative Brand standards, such as design templates, written standards and task-specific methodologies you can employ internally without expensive, outsourced support. It also provides a formal implementation support framework.